Products
Mobile PickupGiftingLoyalty IntegrationDelivery
Loyalty Integration

Loyalty that works because it's built into the transaction

Traditional loyalty has an 11% activation rate. OPA! enrolls automatically at first order. Near-100% enrollment. 3.2× repeat frequency. Integrates natively with major loyalty platforms.

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~100%
Enrollment rate
3.2×
Repeat frequency
+22%
AOV lift
$140K
90-day revenue lift
Native Integration

Automatically connected. Instantly rewarded.

When a customer orders on OPA!, their loyalty points are instantly and automatically synced into the restaurant brand's native loyalty program. Same points. Same wallet. Zero manual work.

OPA! loyalty wallet — a customer's Pop Up Bagels card showing 154 points, a 25-credit balance, and 954 lifetime points
OPA! Loyalty & Rewards tab — native loyalty points from Pop Up Bagels synced directly into the OPA! marketplace
How It Works
1
Brand's Native App

The customer's existing loyalty wallet in the brand's own app shows their reward progress — 62 out of 150 points toward a $15 credit.

2
OPA! Marketplace

The same 62 points appear instantly on OPA! — synced in real time. Every order placed through OPA! earns credits directly in the brand's loyalty program.

3
One Customer, One Wallet

No matter where the customer orders — the brand's app or OPA! — the points are the same. No fragmentation. No separate loyalty programs.

Loyalty Providers We Integrate With
Enterprise loyalty platforms
API-first loyalty providers
The Problem

Restaurant loyalty is fundamentally broken.

The average American belongs to 16+ loyalty programs and actively uses fewer than half. Traditional restaurant loyalty requires a separate download, a separate login, and a separate action at checkout. 89% of customers drop off.

16.6
Loyalty programs the average American belongs to
<50%
Are actively used
89%
Drop off before using traditional restaurant loyalty
11%
Activation rate on traditional loyalty programs

“Imagine if every time you used your Amex card, you had to open a different app to collect your points.”

That's what restaurant loyalty looks like today. OPA! makes loyalty work the way credit card rewards work — automatically, invisibly, built into the payment layer.

How It Works

From first order to loyal customer in one transaction

STEP 01
Customer places first order

Through the OPA! marketplace, your white-label site, or in-store — any channel. No separate sign-up, no app download, no enrollment form.

STEP 02
Loyalty wallet auto-provisions

A branded rewards wallet is created instantly. The customer is enrolled in your loyalty program the moment they transact — zero friction.

STEP 03
Points accrue automatically

Every order earns points. The customer sees their balance, available rewards, and progress toward the next tier — all within the checkout flow.

STEP 04
Redemption at checkout

Customers redeem rewards in the same transaction. No separate app. No QR code. One flow. One transaction.

STEP 05
AI re-engagement activates

The system identifies lapsing customers and triggers personalized win-back campaigns — a reward offer, a "We miss you" email — automatically.

Capabilities

Enterprise loyalty infrastructure. Included.

Earn & Redeem in One Flow
Points accrue and rewards are redeemable within the same checkout. Customers never leave the ordering experience.
Cross-Channel Unification
OPA! marketplace, white-label site, or in-store — same profile, same wallet, same rewards. No fragmentation.
AI-Driven Re-Engagement
Machine learning identifies at-risk customers before they churn. Automated win-back campaigns trigger on frequency decay.
First-Party Data Integration
Loyalty data feeds directly into first-party profiles you own. Name, email, order history, preferences — unified and actionable.
Tiered Rewards Architecture
Build tier-based programs — Bronze, Silver, Gold, VIP — that reward your highest-value customers and incentivize progression.
Comparison

OPA! loyalty vs. the status quo

OPA! LoyaltyTraditional ProgramsMarketplace loyalty
Enrollment methodAutomatic at first orderSeparate app download + sign-upSubscription-based
Enrollment rate~100%11%N/A — loyalty is to the marketplace
Customer owns rewards?Brand-ownedBrand-owned (if they enroll)Marketplace-owned
Cross-channel unified?All channels, one profileApp-onlyMarketplace app only
Data ownershipRestaurant owns 100%Restaurant owns (limited)Marketplace-owned
Re-engagementAI-automated campaignsManual (if data exists)Not possible
Separate app required?NoYesMarketplace app
Additional costIncluded at $120/mo/location$200–500/mo per locationTypically 15–30% commission
Case Study
$140K

Incremental revenue in 90 days. One re-engagement campaign. 12,000 first-party profiles.

Read the full case study
The Dashboard

100% order success rate. Real-time monitoring.

Every order tracked. Every location monitored. Enterprise reliability built into the platform.

OPA! loyalty and order health monitoring dashboard — 100% daily success rate
Loyalty Integrations

Your loyalty provider. Our marketplace.

OPA! connects directly with your existing loyalty provider. Points earned on OPA! flow straight into the brand's native loyalty program — no middleware, no separate wallets.

Enterprise loyalty platforms

Full bi-directional sync with established enterprise loyalty stacks. Points, tiers, and rewards stay unified across the brand's native app and OPA! marketplace.

API-first loyalty providers

Native integration with modern, API-first loyalty wallets. Every OPA! order earns and redeems within the brand's loyalty program automatically.

FAQ

Common questions about OPA! loyalty

How does OPA! loyalty work?

OPA! loyalty is native to the checkout flow. When a customer places their first order, a branded loyalty wallet is auto-provisioned. Points accrue on every order and rewards are redeemable within the same transaction. No separate app, no sign-up friction. OPA! with loyalty is $120/month per location with zero commission.

What is the enrollment rate for OPA! loyalty?

OPA! partners see near-100% enrollment rates because enrollment is automatic — not opt-in. Compare this to traditional loyalty programs where 89% of customers drop off before completing enrollment, resulting in an 11% activation rate.

Does OPA! loyalty work across all ordering channels?

Yes. Whether a customer orders through the OPA! marketplace, your white-label branded site, or in-store — the same profile, same wallet, and same rewards apply. No fragmentation across channels.

Does OPA! integrate with existing loyalty providers?

Yes. OPA! integrates with major enterprise loyalty platforms and modern API-first loyalty providers. When a customer orders on OPA!, their loyalty points are instantly and automatically synced into the restaurant brand's native loyalty program. No manual sync required.

How does OPA! loyalty compare to marketplace loyalty programs?

Marketplace loyalty programs build loyalty to the marketplace itself. OPA! loyalty builds loyalty to your brand. Customers earn your rewards, build a relationship with your brand, and their data belongs to you permanently.

How much does OPA! with loyalty cost?

OPA! with native loyalty integration is $120/month per location. This includes zero commission on every order, first-party customer data, auto-provisioned loyalty wallets, AI re-engagement, and cross-channel unification. No separate loyalty vendor fees.

Loyalty that actually works

~100% enrollment. Zero friction.
Zero commission. $120/mo.

Stop paying for loyalty that 89% of customers never use. Start with loyalty that works from the first order.

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