Enterprise restaurant brands switching to OPA! recover six figures in annual margin within the first year. Here's the proof.
Paying over $400K/month in third-party commissions with zero visibility into customer data. Marketing team unable to run re-engagement campaigns because the third-party marketplace owned all customer profiles.
Switched 30% of delivery volume to OPA!'s first-party channel. Built 12,000+ customer profiles in 60 days. Ran targeted "We miss you" re-engagement campaign with $5 loyalty reward.
“We spent three years paying third-party commissions for access to our own customers. In 90 days on OPA!, we drove more incremental revenue from one email campaign than third-party marketplaces ever generated in qualified new demand.”— VP of Marketing
Delivery volume was 40% of total revenue but commission costs exceeded total profit margin on every delivery order. Brand was subsidizing a third-party platform with every transaction.
Full migration to OPA! with Toast POS integration in 48 hours per location. Native loyalty enrolled customers automatically at checkout. Single dashboard managed all 140 locations.
“We recovered over $420K in annual margin in year one. The ROI was immediate and obvious.”— VP Digital
Paying $18,000/month in third-party commissions. No customer data ownership. Third-party subscription perks training customers to be loyal to the marketplace instead of the brand.
Launched OPA! alongside existing third-party channels. First-party volume grew faster than expected as customers preferred in-store pricing and loyalty rewards.
“We were paying $18,000 a month in third-party commissions. That's now pure margin.”— COO
Zero commission. First-party data. Live in 48 hours.